Resiliency in Action
Learning Session 1
INFORMATION SHEET
What do we mean by a consistent,
culturally sensitive message?”
We know that we can't wave a magic wand and remove
toxic stress sources from Springfield. But together we can join our efforts in changing
how families, the community, policy makers, and the general public understand
the power of resiliency in shaping the next generation. By coming together, speaking with one voice,
and sharing a common message, we can create a platform for ensuring that all
young children and the families in Springfield have access to resiliency
supports. We can more intentionally
weave together what we are already doing in Springfield, and determine how to
best move forward as a city and state to address gaps and opportunities.
How will workgroups be formed?
Individuals will be asked to
join one of three
inter-agency workgroups, based on each person or agency/group’s interest in creating a messaging
project directed toward one of the three target audiences: Child & Family,
Community, or Policy Makers.
What will the work of the workgroups
look like?
You all have different expertise about how to best
communicate with the three different levels of audiences. Each workgroup will
discuss what programs and natural supports are already in place that support resiliency. Each workgroup will also look at key points
they want their audience to learn about supporting resilience. We’ll work collectively across the workgroups
to find the common key points and craft an “umbrella” message that works for
all our audiences.
The whole group and individual workgroups will discuss
ideas for formats to deliver the message, such as: a tag line, or a “30 second
elevator speech”, a billboard, a PSA, a web page, an advocacy platform, a “white
paper”, or a list of 10 ways to support resilience.
Our hope is that, by collaborating on this common
goal, Springfield will have formed a foundation for other levels of action.
What support will be offered to the
Workgroups?
•
A
Resiliency in Action Core Team member to support the work of each team.
•
A
social networking tool for sharing resources and communicating with team
members.
•
One or
more members of the workgroup who have the capacity to help provide additional
coordination.
What is the commitment?
•
Attendance
at the 3 Learning & Action Planning Sessions: October 2014, January 2015,
& April 2015
•
Workgroup
communication: email, phone, sharing resources; may include a meeting between
each of the 3 Learning Sessions supported by the Core Team rep.
Do all members of an agency/group
need to be on the same workgroup?
Each agency/group may decide if they want to
concentrate their members’ efforts on one workgroup or to disperse based on the skills,
interests of each person. Please consider this decision in advance.
What do I need to do in advance?
• Choose up to 3 members of your Springfield-based
agency/group that will join other participants in
cross-system change projects. Non-affiliated individuals are
welcome.
• Consider which target audience level
you are most interested in engaging your efforts: child & family,
community, or policy makers. Decide if all members of your agency/group will
target the same audience.
• Brainstorm a “message" that the collaborative workgroup might consider
as a goal.
• Invite parents of young children to
join your team either on October 3 or during meetings in-between.
• RSVP your
Registration form by fax, email, mail, or phone by September 19 (see attached)
Please Contact Us
with Your Questions
Maria
Curtin-McKenna (413) 858-3147 mcurtinmckenna@sdn.org
Jenise Katalina (413) 858-3122 jkatalina@sdn.org
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